Info

Authentic Marketing for Great People Doing Great Things: The Tao of Inbound with Ian Garlic

Marketing can change the world, but you must start with changing your mindset, and then learn the latest techniques to connect your value to those that matter to you. Whether you want to change the world, want to improve your real bottom, or a little bit of both, Inbound Marketing is the way to go. Ian Garlic, author and CEO of authenticWEB, has helped hundreds of businesses from law firms and dentists to catering companies and photographers on their inbound marketing campaigns, SEO, video marketing and more Reach your personal, business and marketing goals each week with his podcast, The Tao of Inbound. Each episode will give you Inspiration, Philosophy and Action so you can change the world and continuously evolve your bottom line. Inspiration for your business will come from the actual stories, as well as great ideas to get you motivated. Philosophy will help you to understand “Why” these marketing methods and mindset work. Action items will give you specific takeaways so you can put these ideas to work in your small business, whether that business is existing or about to be started.
RSS Feed
Authentic Marketing for Great People Doing Great Things: The Tao of Inbound with Ian Garlic
2016
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: Page 1
Jul 12, 2016

 

Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth.

Eliot Wagonheim is lawyer, writer, educator, speaker and strategist.

He has built a successful law practice by providing exceptional service client service, a track record of success in persuading judges and juries, negotiating acquisitions, crafting contracts, writing HR policies and pushing within the legal field. His work has earned him numerous industry accolades and a reputation as a pre-eminent business attorney.

Serving as a high acclaimed business lawyer, Eliot not only represented entrepreneurs, innovators, and creatives, but also came to the realization that his outlook and approach propelled him beyond the traditional lawyer’s role.

Through his FARsighted business philosophy and his Fire, Aim… Ready platform, Eliot teaches clients and business owners how to achieve goals, manage risks, and overcome life obstacles.

Favorite Business Book:

Mindset Principle:

  • To continually improve to get where I’m going in order to forgive where I’ve been

Business Advice:

  • Get to know your customers without having an agenda

Favorite Quote:

Success is a lousy teacher because it conveniences smart people they can not fail - Bill Gates 

Connect with today’s guest:

FARsighted Business - Learn more about Elliot’s Fire, Aim… Ready insights.

Wagonheim.com - Learn more about Elliot’s law pratice and legal conunsel.

@Wagonheim - Connect with Elliott on Twitter

Jul 5, 2016

Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over market share.

Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen founded and guided several other businesses to great success, but it was his mortgage company that ultimately changed the course of his entrepreneurial journey.

With the crash of the mortgage industry in 2008, Stephen learned what it’s like to go from profitable to over $100,000 in debt…literally overnight. This failure imparted more wisdom about business than any school or program could ever teach him.

With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. If you want real actionable tactics in Facebook Live video, Google knowledge cards and quantum mind shifts, kick back and press play.

Favorite Business Books:

Mindset Principle:

  • The mindset of doing the impossible because others have done it

Business Advice:

  • Stop making excuses

Favorite Quote:

Whatever the mind can conceive it and believe, it can achieve. - Napoleon Hill

Connect with today’s guest:

Seequs Marketing  - Learn more about Stephen’s company

Business Revolution Podcast - Listen to Stephen’s podcast

Request to join Ian’s new Facebook Group

Jun 21, 2016

With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve.

Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.

Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.  

Favorite Business Book:

Mindset Principle:

  • Adding value all the time and making it actionable

Business Advice:

  • Understand how your brand and products fit inside the ecosystem of the web

Favorite Quote:

  • “Strive not to be of success, but rather to be of value.” - Albert Einstein  

Connect with today’s guest:

Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services. 

Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs.

Request to join Ian’s new Facebook Group

Jun 14, 2016

 

How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place?

Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground.

Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.

 Favorite Business Book:

Mindset Principle:

  • Gratitude in the present moment

Business Advice:

  • Always keep learning

Favorite Quote:

  • “You're too soft.” - I think of when I want to complaint about my situation

Connect with today’s guest:

Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business.

Request to join Ian’s new Facebook Group

Jun 7, 2016

Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality.

Jonathan “The Producer” Rivera knows a thing or two when it comes to making money from podcasting and he’s a breath of much needed fresh air in the industry. Since 2013 he’s been partnering with his mentors under the Podcast Factory network to provide value to audiences all across the planet. In that time Jonathan has created multiple profitable shows in several verticals and averages upwards of $1 per download.

Stop everything you’re doing right now if you’ve ever considered podcasting. If you want to learn from one of the best in the game, listen and learn Jonathan’s top 10 podcast recipes including how to get to the top of iTunes.   

Favorite Business Book:

Mindset Principle:

  • Growth and legacy

Business Advice:

  • Think long-term  

Favorite Quote:

  • You gotta do the work if you want results - Gary Vaynerchuk

Connect with today’s guest:

Thepodcastfactory.com/tao - Go here to Jonthan’s 10 podcast recipes.

Request to join Ian’s new Facebook Group

May 31, 2016

Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out.

What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy.

And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.  

Reading Now:

Favorite Business Book:

Mindset Principle:

  • The growth mindset

Business Advice:

  • Build relationships. It’s not about chasing a transaction.

Favorite Quote:

  • “What’s ordinary to you is amazing to others.” – Derek Sivers

Connect with today’s guest:

Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers   

Request to join Ian’s new Facebook Group

May 24, 2016

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer.

Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.

 

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” – Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

Request to join Ian’s new Facebook Group

May 17, 2016

What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!  

That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds.

If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.

 

Favorite Business Book:

Purple Cow by Seth Godin

Mindset Principle:

Being the “Un” of my industry. Unconventional. Unlike anyone else.

Favorite Quote:

“Never, ever ever ever ever give up.” - Winston Churchill

Connect with today’s guest:

Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st.

Institute of Wow - Learn John’s top tips for wowing clients and prospects for life.


May 10, 2016

Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different?

Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests.

Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers.

Reading Now:

Built To Sell by John Warillow

Favorite Business Book:

Playing to Win by A.G. Lafley & Roger Martin

Mindset Principle:

Finding the silver lining in all situations

Favorite Quote:

Optimization is a video game. The higher the score the more money you make.

Connect with today’s guest:

Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.

 

May 3, 2016

What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all built their companies from blogging.

Cody Lester when from financialanalyst to highly revered guest blogger with the strategies heshares in today’s episode. After years of being in the trenches andrising through the ranks, he’s dialed in what it takes to not onlyguest blog, but get your articles to convert.

Listen and learn from Cody’sfirst hand experiences that include: how and where to guest blog,the winning guest blogging formula, and how to leverage yourexpertise in written form.

Favorite Business Book:

The Content MarketingPlaybook by Suja Patel& Rob Wormley

Mindset Principle:

Being rigorous aboutplanning

Favorite Quote:

“He who lives by the crystalball will eat shattered glass.” - Ray Dalio

Connect with today’s guest:

Marketdoc.com - Visit Cody’s blog and learn more about hisnew course - Guest Blogging That Converts.

Apr 29, 2016

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

Apr 28, 2016

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

Apr 27, 2016

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

Apr 26, 2016

How do you measure the real ROI of social media? How do you manage a crisis when things aren’t working in your favor? The world of social media is vastly different than what it used to be 3 years ago and it’s forever evolving.

Corinna Essa joins us today to share her insights. Since founding and running her Australian based social media management firm, Corinna has done extensive research and development into what’s working now. After realizing television production wasn’t where she’d find stability, Corinna reluctantly took her brother's advice and hasn’t looked back since.  

Tune-in to this week’s episode to learn the biggest trends in social and which platform could be the catalyst you need to build industry authority and social proof.

 

Reading Now:

Trump University 101 by Donald Trump

Favorite Business Book:

Changing The Channel by Michael Masterson

Mindset Principle:

Challenge management

Favorite Quote:

Mantra: “If she can do it, so can I.”  

Connect with today’s guest:

SocialmediaWorldwide.com - Corinna’s website


Apr 26, 2016

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

Apr 25, 2016

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

Apr 21, 2016

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

Apr 20, 2016

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

Apr 19, 2016

What does it take to work with Fortune 500 companies and venture backed startups? What are their most pressing needs?

Eric Siu has built quite a reputation for helping Silicon Valley startups navigate their way through paid advertising, content marketing and SEO. As the host of Growth Everywhere, he’s has interviewed and stood toe to toe with the founders like Jason Lemkin, Noah Kagan, and Hiten Shah.

In this episode you’ll learn the fundamentals of create a predictable lead system, why Eric plans to give away 60 million dollars, and his vision for fixing the public education.

Favorite Business Book:

The Billionaire That Wasn’t by Conor O’ Clery

The Hard Thing About Hard Things by Ben Horowitz

 

Mindset Principle:

Being present in the moment.

 

Business Advice:

Start leveraging Gmail Ads.

 

Favorite Quote:

“You can have everything you want, if you help enough people other people get what they want.” - Zig Ziglar

“The secret to living is giving.” - Tony Robbins

Connect with today’s guest:

Growth Everywhere - Eric’s podcast

Single Grain - Eric’s company

Join Ian's Facebook Group: Situation Marketing 

Apr 19, 2016

Morning Marketing Mindset is a series focused on helping you getthe right mindset. When it comes to marketing, our biggest problemscome from having the wrong mindsets. In these short episodes you'llget daily training on how to improve your mindset and learning injust 5 minutes a day.

Apr 18, 2016

Morning Marketing Mindset is a series focused on helping you getthe right mindset. When it comes to marketing, our biggest problemscome from having the wrong mindsets. In these short episodes you'llget daily training on how to improve your mindset and learning injust 5 minutes a day.

Apr 18, 2016

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

Apr 15, 2016

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

Apr 14, 2016

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

Apr 13, 2016

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

1 2 3 4 5 Next »