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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Garlic Marketing Show
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Dec 6, 2016

Increasing your leads and profits with CASE STORIES has never been easier! When you use case stories for online reputation management, you'll be able to increase your organic followers.

What you'll learn: 

- How to place your content on the FIRST page of Google Search

- How to encourage people through POSITIVE case stories

- How to use VIDEO case stories for increasing your customers

- How to get people to TALK about you.

Dec 1, 2016

This episode of the Garlic Marketing Show is short but amazing because of the GREAT Gary Vaynerchuk. This intense interview will show you how success results from Gary Vee's mindset and use of storytelling.

What you'll learn:

- How to get the BEST social media for great feedback

- How to GROW your business in a few short years

- How Gary Vee built his brand with STORYTELLING

- How to REWIRE your brain to make decisions faster

Nov 29, 2016

Here's a quick episode on why you should avoid using testimonials! Use CASE STORIES not testimonials. Here's everything you need to know about testimonials and why you should stop using them.

- Why REFERRALS work so well

- Why testimonials STINK

- Why case STORIES are better

- Great TOOLS for searching case stories

Nov 24, 2016

This is part 2 of the interview with Tucker Max! In this episode you'll find out what strategies and systems Tucker Max uses for Book in a Box.

What you'll learn:

- Tucker's business STRATEGIES

- How he has brought SUCCESS to Book in a Box

- The power of the CASE STORIES in Tucker's website

- How videos are the FUTURE of marketing

 

Nov 22, 2016

Significantly increase your website conversions with CASE STORIES. Take case studies to the highest level by telling stories. Through this episode, you will understand the power of the story and how it will make your customers buy your products and services.

What you'll learn:

- Why you should use Case STORIES not Case Studies

- How to COLLECT stories

- How to SOURCE stories

- How to OPTIMIZE your website with stories

Nov 17, 2016

Check out the first part of my interview with Tucker Max on how he and his company have achieved success through books! Hit rock bottom? Tucker Max will show you how to bounce back and be better than ever! 

What you'll learn:

- The importance of books

- Why you don't need to be good at writing

- How to manage your business

- How to focus on what you're great at

Nov 15, 2016

In this episode, you'll find out the 7 CRUCIAL steps in creating effective case studies. Through these case “stories,” you’ll improve your marketing and increase your sales. All you have to do is learn these steps to know the secrets behind creating AMAZING case stories. What you’ll learn:

- The 7 steps of creating effective case stories

- To identify who you want to sell to

- Find case studies that work

- Creating the ideal case story for your channel

Nov 10, 2016

Join me as I interview Neil Patel about his business expertise, his book, “Hustle,” and his accomplishments! Through this podcast, you’ll discover that you can achieve success by following your passion! Listen to this interview to know the hacks to you can take to grow your business and take care of your customers!

What you’ll learn:

- What EVERY business owner should know

- Neil Patel’s marketing TECHNIQUES

- Why you should OVER-DELIVER for your clients

- Key concepts from Neil’s book, “HUSTLE”

Nov 8, 2016

When you tell the right story at the right time, you engage your clients to know more about your business. Telling the right story at the right time is important because you have to know the situation of your business and your customers. Learn how to use the Internet to know the right time for your story. Improve your marketing today by becoming a MEDIA company! 

What you'll learn:

- To tell your PERFECT story properly

- To know the POWER of your story

- To discover the RIGHT time for your story through the Internet

- To become a MEDIA company

Nov 3, 2016

We have all either said or heard someone say that Facebook ads don’t work. The truth is when used properly Facebook can grow your business really fast.

I am joined this week by Kim Snider the founder of Sync2CRM, a software that connects your Facebook campaigns directly to your CRM. People are 77% more likely to convert after seeing the same message on different platforms and Sync2CRM makes that process automatic.

What you’ll learn

  • Why you should consider using FB live in place of blog content
  • The secret to building a successful Facebook funnel
  • The downside to outsourcing your Facebook ads

Connect with today’s guest:

http://sync2crm.com

https://www.facebook.com/Sync2CRM

Nov 1, 2016

Through case studies and case stories, you can enhance your company’s SEO value. When you tell the right story at the right time, you become the solution to your clients’ problems. If people can relate to your story, you’ll generate organic search traffic. All you need to do is tell your customer’s stories to bring your SEO to the next level!

What you’ll learn

  • How to capitalize on people’s intention
  • The three things you need to do to increase your traffic
  • Why you need a success story page
Oct 27, 2016

 

There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort.

This week I talk with Marty McDonald the founder of the social media agency Bad Rhino. Take some time to listen to how he approaches new social media campaigns before deciding to go all in on your own.

What you’ll learn

  • Why your social media strategy needs to tie into all your marketing
  • How to have a presence on social media
  • Why your goal with social media shouldn’t be to sell more
  • The real reason you need to use video in your marketing

Connect with today’s guest:

http://badrhinoinc.com

Oct 20, 2016

Most people are familiar with online chat as a customer service tool for large companies. What if you could use online chat to increase conversions and sales on your website?

This week I am joined by Jim Bert who is the head of marketing and sales for Apex Chat. Throw out all your preconceived ideas about online chat and learn how adding a live chat feature to your website can increase conversions by 40%.

What you’ll learn:

  • Best practices for putting chat on your website
  • The importance of connecting at the height of interest
  • The key to getting customers to start a chat

Connect with today’s guest:

http://www1.apexchat.com/

Oct 13, 2016

We have all been in a situation where we have felt uncomfortable speaking in front of people. This discomfort may come from feeling unprepared or a fear of approval but overcoming this fear can improve every part of your life.

NYT bestseller and founder of Heroic Public Speaking Michael Port joins me to discuss how overcoming your fear of public speaking can change your business and your life.

What you’ll learn:

  • Why flexibility makes a better leader
  • How to overcome your fear of rejection
  • How to deal with the added pressure of high stakes situation
  • Why you need to focus on results over approval

 

Connect with today’s guest:

http://heroicpublicspeaking.com/

Sep 30, 2016

In this episode Ian discusses why he decided to rebrand the podcast and shift gears. He also shares what you can expect in future episodes moving forward. TAO was an incredible experience, but GMS is sure to deliver and more aligned with our vision and mission.

Jul 12, 2016

 

Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth.

Eliot Wagonheim is lawyer, writer, educator, speaker and strategist.

He has built a successful law practice by providing exceptional service client service, a track record of success in persuading judges and juries, negotiating acquisitions, crafting contracts, writing HR policies and pushing within the legal field. His work has earned him numerous industry accolades and a reputation as a pre-eminent business attorney.

Serving as a high acclaimed business lawyer, Eliot not only represented entrepreneurs, innovators, and creatives, but also came to the realization that his outlook and approach propelled him beyond the traditional lawyer’s role.

Through his FARsighted business philosophy and his Fire, Aim… Ready platform, Eliot teaches clients and business owners how to achieve goals, manage risks, and overcome life obstacles.

Favorite Business Book:

Mindset Principle:

  • To continually improve to get where I’m going in order to forgive where I’ve been

Business Advice:

  • Get to know your customers without having an agenda

Favorite Quote:

Success is a lousy teacher because it conveniences smart people they can not fail - Bill Gates 

Connect with today’s guest:

FARsighted Business - Learn more about Elliot’s Fire, Aim… Ready insights.

Wagonheim.com - Learn more about Elliot’s law pratice and legal conunsel.

@Wagonheim - Connect with Elliott on Twitter

Jul 5, 2016

Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over market share.

Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen founded and guided several other businesses to great success, but it was his mortgage company that ultimately changed the course of his entrepreneurial journey.

With the crash of the mortgage industry in 2008, Stephen learned what it’s like to go from profitable to over $100,000 in debt…literally overnight. This failure imparted more wisdom about business than any school or program could ever teach him.

With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. If you want real actionable tactics in Facebook Live video, Google knowledge cards and quantum mind shifts, kick back and press play.

Favorite Business Books:

Mindset Principle:

  • The mindset of doing the impossible because others have done it

Business Advice:

  • Stop making excuses

Favorite Quote:

Whatever the mind can conceive it and believe, it can achieve. - Napoleon Hill

Connect with today’s guest:

Seequs Marketing  - Learn more about Stephen’s company

Business Revolution Podcast - Listen to Stephen’s podcast

Request to join Ian’s new Facebook Group

Jun 21, 2016

With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve.

Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.

Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.  

Favorite Business Book:

Mindset Principle:

  • Adding value all the time and making it actionable

Business Advice:

  • Understand how your brand and products fit inside the ecosystem of the web

Favorite Quote:

  • “Strive not to be of success, but rather to be of value.” - Albert Einstein  

Connect with today’s guest:

Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services. 

Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs.

Request to join Ian’s new Facebook Group

Jun 14, 2016

 

How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place?

Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground.

Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.

 Favorite Business Book:

Mindset Principle:

  • Gratitude in the present moment

Business Advice:

  • Always keep learning

Favorite Quote:

  • “You're too soft.” - I think of when I want to complaint about my situation

Connect with today’s guest:

Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business.

Request to join Ian’s new Facebook Group

Jun 7, 2016

Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality.

Jonathan “The Producer” Rivera knows a thing or two when it comes to making money from podcasting and he’s a breath of much needed fresh air in the industry. Since 2013 he’s been partnering with his mentors under the Podcast Factory network to provide value to audiences all across the planet. In that time Jonathan has created multiple profitable shows in several verticals and averages upwards of $1 per download.

Stop everything you’re doing right now if you’ve ever considered podcasting. If you want to learn from one of the best in the game, listen and learn Jonathan’s top 10 podcast recipes including how to get to the top of iTunes.   

Favorite Business Book:

Mindset Principle:

  • Growth and legacy

Business Advice:

  • Think long-term  

Favorite Quote:

  • You gotta do the work if you want results - Gary Vaynerchuk

Connect with today’s guest:

Thepodcastfactory.com/tao - Go here to Jonthan’s 10 podcast recipes.

Request to join Ian’s new Facebook Group

May 31, 2016

Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out.

What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy.

And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.  

Reading Now:

Favorite Business Book:

Mindset Principle:

  • The growth mindset

Business Advice:

  • Build relationships. It’s not about chasing a transaction.

Favorite Quote:

  • “What’s ordinary to you is amazing to others.” – Derek Sivers

Connect with today’s guest:

Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers   

Request to join Ian’s new Facebook Group

May 24, 2016

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer.

Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.

 

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” – Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

Request to join Ian’s new Facebook Group

May 17, 2016

What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!  

That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds.

If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.

 

Favorite Business Book:

Purple Cow by Seth Godin

Mindset Principle:

Being the “Un” of my industry. Unconventional. Unlike anyone else.

Favorite Quote:

“Never, ever ever ever ever give up.” - Winston Churchill

Connect with today’s guest:

Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st.

Institute of Wow - Learn John’s top tips for wowing clients and prospects for life.


May 10, 2016

Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different?

Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests.

Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers.

Reading Now:

Built To Sell by John Warillow

Favorite Business Book:

Playing to Win by A.G. Lafley & Roger Martin

Mindset Principle:

Finding the silver lining in all situations

Favorite Quote:

Optimization is a video game. The higher the score the more money you make.

Connect with today’s guest:

Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.

 

May 3, 2016

What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all built their companies from blogging.

Cody Lester when from financialanalyst to highly revered guest blogger with the strategies heshares in today’s episode. After years of being in the trenches andrising through the ranks, he’s dialed in what it takes to not onlyguest blog, but get your articles to convert.

Listen and learn from Cody’sfirst hand experiences that include: how and where to guest blog,the winning guest blogging formula, and how to leverage yourexpertise in written form.

Favorite Business Book:

The Content MarketingPlaybook by Suja Patel& Rob Wormley

Mindset Principle:

Being rigorous aboutplanning

Favorite Quote:

“He who lives by the crystalball will eat shattered glass.” - Ray Dalio

Connect with today’s guest:

Marketdoc.com - Visit Cody’s blog and learn more about hisnew course - Guest Blogging That Converts.

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