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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Dec 12, 2017

Smartphones are all around us. They have been a tool for communicating, sharing, and connecting with other through apps and messaging features. However, smartphones can also serve as a vital tool in the marketing world. In this episode of The Garlic Marketing Show, I speak with the founder of the Smartphone Marketing School Tabitha Carro. She shares her expertise on how she got into making her own Smartphone Marketing School, provides tips on how to market ads and products with video and the basis of her courses. She discusses how digital marketing shouldn’t be limited on creating content on a desktop and making it mobile responsive. Rather, people should be making it on their phones and integrating different apps to produce visual engaging content.

What you’ll learn:

  • Useful Apps for Visual Content Creation on your SmartPhone
  • Tips to Create Engaging Ad Videos
  • Information about the Smartphone Marketing School Courses

Connect with Tabitha:

Links and Resources:

 

 

Dec 7, 2017

Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean become household names today. Rick Cesari, the Chief Acceleration Officer of Cesari Ignite, discusses the secrets of how to build a brand’s foundation. He provides tips on marketing products to clients, engaging your audience, the basic formula for infomercials, and the importance of establishing credibility by using authentic testimonials.

What you’ll learn:

  • Building a Brand’s Foundation
  • Positioning Strategies in Marketing
  • Basic Formula for Infomercials, and Omnichannels  

Connect with Rick:

Links and Resources:

 

 

Dec 5, 2017

Establishing business credit can really benefit a business in the long run. Chief Executive Officer of CreditSuite.com, Ty Crandall discusses the steps of how to build business credit, the benefits of using it, how to potentially grow your business, and market on different platforms. It doesn’t matter how long you’ve been in the business, credit can be started right when you have an effective marketing strategy, budget, and plan. Ty discusses some tips small business can take when trying to establish business credit and how big business like Walmart and Apple have been so successful.

What you’ll learn:

  • The importance of business credit
  • Steps to establish business credit
  • Platforming your marketing  

Connect with Ty:

Links and Resources:

 

 

Nov 28, 2017

Content sells and makes businesses like how Liam Martin had his start from blog posts to becoming the CMO and Co founder of two companies, Time Doctor and Staff.com.  In this podcast, Liam Martin discusses his companies and how they can be useful with SEO traffic and how to help engage productivity remote workers with AI time tracking software. He describes how people should focus on their strengths like his are statistics and analytics while the CEO is the client communicator and sales force behind the team. His ultimate motive is to drive traffic, and a great synopsis of how to drive SEO strategy. We also talk about YouTube and how their algorithms are about  quality content that you can’t get in the system.  The simple things about product testing and the things that they learned.

What you’ll learn:

  • How to focus on the analytics on remote workers and teams
  • The benefits of using SEO to get the best results
  • The value of content and algorithms to create a successful business.

Connect with Liam:

Links and Resources:

 

 

Nov 23, 2017

Successful marketing is central in making a functional business. In today’s podcast, I speak with Jon Manley about how creating successful marketing can not only boost employee morale but also reach the ideal clients. He provides valuable advice for how marketers can provide phenomenal service to their clients and strategically sell the final product.

What You’ll Learn:

  • How to reach your clients with a targeted audience
  • Social selling to your clients and how to build client relationships
  • Employing morale and goals to effectively create a successful marketing business

Connect with Jon:

Check him out on:  https://www.linkedin.com/in/jonmanley/

Links and Resources:

 

 

Nov 21, 2017

A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.  Leeyen goes in depth describing the basics of creating forms and how to implement them in the marketing field. She suggests companies marketing their business to use a survey form that targets their specific audience. This way marketers can effectively gather potential leads and future clients to their business.  

What You’ll Learn:

  • How to focus and create effective survey forms with conditional logic
  • The benefits of using JotForm
  • How to create better engagement to your audience

Connect with Leeyen:

  • Leeyen Roger’s website Jotform
  • Jotform’s articles on Medium

Links and Resources:

Download perfect video case study planner at iangarlic.com/plan

Nov 16, 2017

When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making Things Happen  shows the steps to build successful client relationships. He discusses the importance of valuing communication when interacting with clients from scheduling face to face meetings, to having personal phone calls.

What You’ll Learn:

  • Embracing the value of client communication
  • Changing the way we communicate with clients
  • How to effectively advertise a brand with other forms of communication

Connect with Steve:

Links and Resources:

 

Nov 8, 2017

Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own book. Today, she has her own book launching company specializing in self-publishing nonfiction. She provides great advice on how people should market their work, book pricing, and the value of books as a marketing strategy.

What You’ll Learn:

  • Julie’s incredible story of how she launched her first book and company
  • Tips for marketing books from pricing and creating audiobooks to placement and sales
  • Insight about Book Launching and the services they provide to clients

Connect with Julie:

 Links and Resources:

 

 

Nov 7, 2017

Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.

 

What You’ll Learn:

  • How to build a better brand/design for your business
  • Financial business advice from branding, managing budgets, to a solution plan
  • How to get clients over their fear of bad decision making

 

Connect with Pia:

 

Links and Resources:

 

 

 

Nov 3, 2017

Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers, and prospective marketers can learn vital tips when it comes to marketing one’s own business. Finally, he discusses the program for The Agency Summit and how to register.

 

What You’ll Learn:

  • Learn details about the upcoming online agency summit and how to register
  • Some  valuable tips for freelancers on how to get a start in the marketing/sales business
  • How to apply up sales, revenue, and leadership in an agency

 

Connect with Andrey:

 

Links and Resources

Download the perfect video case study planner at iangarlic.com/plan

 

 

Nov 3, 2017

After a long wait, the Garlic Marketing Show has finally returned. In future episodes you can expect more updated material, bigger companies sharing their stories of how they run their own marketing firms, and more solo episodes like these. Much of marketing is about more than the market itself, but how to effectively manage a team of people in the industry. The best marketers sharpen the saw, which is one of our core values, and create client engagement with Dynamic Video Case Stories.

What You’ll Learn:

  • What to expect in future episodes
  • Effective teamwork
  • The importance of selling stories- Dynamic Case Stories

Links and Resources:

Jul 25, 2017

Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle comes to marketing from the TV news business and brings a wealth of knowledge from writing to video production to multimedia content creation. Listen and learn why telling your story to 50 ideal clients is better than 5,000 people.

What You’ll Learn:

  • How to use podcasts to do a virtual book tour
  • How to become a guest on podcasts
  • The keys to getting a story to click

Connect with Dan:

Links and Resources:

Jul 20, 2017

Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she releases through It Girl Academy. She is passionate about helping women to use the evergreen model for enrolling consistent clients without having to do big stressful launches. If you are ready to take a lot of stress out of your business this episode is for you.

What You’ll Learn:

  • Why you shouldn’t abandon something if it doesn’t work right away
  • How to stand out in the blogging space
  • How to start your own evergreen marketing system

Connect with Jessica:

Jul 18, 2017

There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

What you’ll learn:

  • The 6 most critical conversion areas on a website
  • Why it’s not enough to just have a mobile site
  • How to match offer to intent

Connect with Chris:

Jul 13, 2017

If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer for many businesses.

My guest Peter Lisoskie is the founder of Chatbot Nation and helps companies who want to deploy chatbots for leads, inside sales, content delivery, ecommerce, and customer service. He's a proud geek, runs a business incubator, hangs out with neuroscientists and has been known to write a line of code or two if it brings a product to life.

What You’ll Learn:

  • How to create an engaging experience with a bot
  • How chatbots can out perform email
  • What you can do to get started using chatbots in your business today

Connect with Peter:

Jun 29, 2017

Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it's money and decision making and neuroscience is just how the chemistry behind it. He is the author of The Moral Molecule and Trust Factor is his latest book. It's really the science of creating high performance companies.

Paul has spent years measuring brain activity while people worked in order to measure the factors that effect the way people interact. One of the main takeaways from these studies shows that trust substantially increases productivity, performance and happiness at work. In a environment where trust is high teamwork is great, people cooperate and are more effective overall. You may want to give this one a couple listens because it is packed with tons of information and stories from Paul’s years of experience.

What You’ll Learn:

  • How to create a high trust company
  • How to find that resonant story for your consumer
  • Why attention isn’t everything when it comes to your story
  • The eight building blocks for organizational trust

http://www.pauljzak.com/

ofactor.com

Jun 27, 2017

In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures.

What You'll Learn:

  • How to use empathy in your stories.
  • How to figure out which clients to ask for testimonials.
  • Why stories about failure can be so powerful

farsightedbusiness.com

Jun 22, 2017

Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great tips for achieving this in any market as well as a way to figure out if you should be advertising on Facebook or Google.

What you’ll Learn:

  • The most overlooked part of Google Adwords and how to utilize it.
  • How Facebook advertising can be more powerful than Google
  • How to find a market, identify a niche and even get a job

Connect with Perry:

Jun 20, 2017

Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. Chris has negotiated many life or death situations and discusses the importance of empathy and listening in any negotiation, regardless of the stakes.

Text “FBIempathy” to 22828
http://blackswanltd.com/

What you’ll Learn:

  • The two most important tools in any negotiating
  • How to get the best price on your car
  • How to instantly take the pain out of a negotiation

 

Jun 15, 2017

Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today Moran Pober, founder of ABD Assets, discusses why you need to build a business with the goal of being acquired and how to grow through acquisitions.

What You’ll Learn

  • The right way to seek a mentor
  • Why you shouldn’t invest all of your money back into the business
  • How to grow your business without increasing your sales

http://abdassets.com/

Jun 13, 2017

We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next and successfully made it back to the top. Ryan Stewman, known as The Hardcore Closer, discusses how he has been able to build a following of more that 170,000 people through consistency and hard work. Not only does he lay out an easy system to replicate his success but also explains how to save money in the process.

What You’ll Learn:

  • How to use customer stories to build your business
  • The 2 words you need to focus on when selling
  • How to figure out what to post

Connect with Ryan:

Jun 8, 2017

There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy.

What You’ll Learn:

  • 3 tips to improve your copy right now
  • How to use the idea of force multipliers in your copy
  • How to get more clients like your best clients

www.marketingmultipliers.com

Jun 6, 2017

The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember stories. Listen to this episode to learn how to start asking your clients for stories.

Watch the Video on Facebook

What you’ll Learn:

  • Why asking for feedback should be your first step
  • Why testimonials don’t work
  • How a testimonial can actually hurt your business
Jun 1, 2017

Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world.

What You’ll Learn:

  • How to balance direct response and branding
  • The questions you should ask yourself to know if you have a great offer
  • Kevin’s proven formula for a high converting video

http://www.kevinharrington.tv/

May 30, 2017

The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today.

Watch the Video on Facebook

What You’ll Learn:

  • Why you need to have case stories for your business
  • The best methods to start asking for these stories
  • How to use these stories in different parts of your marketing
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