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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Now displaying: August, 2015
Aug 28, 2015

Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.

You can leverage your expertise so you’re not trading time for money.

In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entrepreneurs transforms their expertise into profitable online courses.

Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.

Listen to this episode to learn the three pillars of creating an online course.

Aug 14, 2015

Are taking advantage of the second most used search engine?

In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. 

When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.

I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.

Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?

Listen to this episode to learn 12 ways you can start using video to impact your business today. 

Aug 7, 2015

Events are no longer just events, they  have the ability to give your business a distant advantage. 

Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.

Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode.

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