Info

Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
RSS Feed
Garlic Marketing Show
2017
November
July
June
May
April
March
February
January


2016
December
November
October
September
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: 2016
Dec 29, 2016

In this episode, you'll learn how to augment your digital marketing by using DIRECT MAIL! Brian Kurtz is here to give you his latest insights and tips on how you can enhance your business and WIN at marketing.

What you'll learn:

- How to use DIRECT MAIL for digital marketing

- How you can use direct RESPONSE to your advantage

- How to increase the ENGANGEMENT of your prospects

- Why you should be "AGGRESSIVE" in your language

Dec 27, 2016

In this episode, I'm giving you some tips on how you should set your business goals in 2017! Here's are some steps you can take to create EPIC marketing strategies to grow your business!

What you'll learn:

- How to plan your marketing strategies for 2017

- Your B-HAG (Big Hairy Audacious Goal)

- Why you should collect stories

- How to identify the stories that will enhance your business

Dec 22, 2016

Version DONE is better than version NONE. I'm talking to Cara McCarron on how you can find the BEST team to do your content. Cara McCarron is an awesome mother who owns an EPIC content company. Here's everything you need to know to create AMAZING content.

What you'll learn:

- How to make all kinds of CONTENT

- How to create content STRATEGIES

- How to come up with the PERFECT team

- How to jump-start your website with VIDEO content

Dec 20, 2016

For this episode, you'll learn the 9 steps to creating your video marketing strategy! Make your 2017 GREAT by creating a video marketing strategy to boost your business.

What you'll learn:

- Your IDEAL video marketing strategy

- Why you should MAKE a marketing strategy for 2017

- A layout GOAL for your strategy

- How to make your company GROW with a new video marketing strategy

Dec 15, 2016

In this episode, I'll be interviewing Jacki McLenaghanon how you can fill your events and become a better speaker! Here's everything you need to know on how to utilize marketing strategies to bring people to your event.

What you'll learn:

- How to make your events STINK-PROOF

- How to promote your event ONLINE

- How to get to know you AUDIENCE faster

- How to fill your FIRST event

Dec 13, 2016

Whether or not you wanted Trump to become president, he won because of MARKETING. With a great marketing strategy, you can influence millions of people to your cause. Here's how Trump did it.

What you'll learn:

- How Trump won through MARKETING

- The power of the EMOTIONAL response

- How EXPOSURE played its part in Trump's success as a presidential candidate

- How Trump won through FILTER BUBBLES

Dec 8, 2016

Join us today as I interview Dennis Crosby on how to succeed over and over again! In this episode, Dennis will share all the tricks, tips, and secrets to achieve endless success!

What you'll learn:

- How he succeeded with his 4-HOUR work week

- How he built his businesses by writing STORIES

- How he started his CROCHET business

- How to build media PLATFORMS for people

Dec 6, 2016

Increasing your leads and profits with CASE STORIES has never been easier! When you use case stories for online reputation management, you'll be able to increase your organic followers.

What you'll learn: 

- How to place your content on the FIRST page of Google Search

- How to encourage people through POSITIVE case stories

- How to use VIDEO case stories for increasing your customers

- How to get people to TALK about you.

Dec 1, 2016

This episode of the Garlic Marketing Show is short but amazing because of the GREAT Gary Vaynerchuk. This intense interview will show you how success results from Gary Vee's mindset and use of storytelling.

What you'll learn:

- How to get the BEST social media for great feedback

- How to GROW your business in a few short years

- How Gary Vee built his brand with STORYTELLING

- How to REWIRE your brain to make decisions faster

Nov 29, 2016

Here's a quick episode on why you should avoid using testimonials! Use CASE STORIES not testimonials. Here's everything you need to know about testimonials and why you should stop using them.

- Why REFERRALS work so well

- Why testimonials STINK

- Why case STORIES are better

- Great TOOLS for searching case stories

Nov 24, 2016

This is part 2 of the interview with Tucker Max! In this episode you'll find out what strategies and systems Tucker Max uses for Book in a Box.

What you'll learn:

- Tucker's business STRATEGIES

- How he has brought SUCCESS to Book in a Box

- The power of the CASE STORIES in Tucker's website

- How videos are the FUTURE of marketing

 

Nov 22, 2016

Significantly increase your website conversions with CASE STORIES. Take case studies to the highest level by telling stories. Through this episode, you will understand the power of the story and how it will make your customers buy your products and services.

What you'll learn:

- Why you should use Case STORIES not Case Studies

- How to COLLECT stories

- How to SOURCE stories

- How to OPTIMIZE your website with stories

Nov 17, 2016

Check out the first part of my interview with Tucker Max on how he and his company have achieved success through books! Hit rock bottom? Tucker Max will show you how to bounce back and be better than ever! 

What you'll learn:

- The importance of books

- Why you don't need to be good at writing

- How to manage your business

- How to focus on what you're great at

Nov 15, 2016

In this episode, you'll find out the 7 CRUCIAL steps in creating effective case studies. Through these case “stories,” you’ll improve your marketing and increase your sales. All you have to do is learn these steps to know the secrets behind creating AMAZING case stories. What you’ll learn:

- The 7 steps of creating effective case stories

- To identify who you want to sell to

- Find case studies that work

- Creating the ideal case story for your channel

Nov 10, 2016

Join me as I interview Neil Patel about his business expertise, his book, “Hustle,” and his accomplishments! Through this podcast, you’ll discover that you can achieve success by following your passion! Listen to this interview to know the hacks to you can take to grow your business and take care of your customers!

What you’ll learn:

- What EVERY business owner should know

- Neil Patel’s marketing TECHNIQUES

- Why you should OVER-DELIVER for your clients

- Key concepts from Neil’s book, “HUSTLE”

Nov 8, 2016

When you tell the right story at the right time, you engage your clients to know more about your business. Telling the right story at the right time is important because you have to know the situation of your business and your customers. Learn how to use the Internet to know the right time for your story. Improve your marketing today by becoming a MEDIA company! 

What you'll learn:

- To tell your PERFECT story properly

- To know the POWER of your story

- To discover the RIGHT time for your story through the Internet

- To become a MEDIA company

Nov 3, 2016

We have all either said or heard someone say that Facebook ads don’t work. The truth is when used properly Facebook can grow your business really fast.

I am joined this week by Kim Snider the founder of Sync2CRM, a software that connects your Facebook campaigns directly to your CRM. People are 77% more likely to convert after seeing the same message on different platforms and Sync2CRM makes that process automatic.

What you’ll learn

  • Why you should consider using FB live in place of blog content
  • The secret to building a successful Facebook funnel
  • The downside to outsourcing your Facebook ads

Connect with today’s guest:

http://sync2crm.com

https://www.facebook.com/Sync2CRM

Nov 1, 2016

Through case studies and case stories, you can enhance your company’s SEO value. When you tell the right story at the right time, you become the solution to your clients’ problems. If people can relate to your story, you’ll generate organic search traffic. All you need to do is tell your customer’s stories to bring your SEO to the next level!

What you’ll learn

  • How to capitalize on people’s intention
  • The three things you need to do to increase your traffic
  • Why you need a success story page
Oct 27, 2016

 

There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort.

This week I talk with Marty McDonald the founder of the social media agency Bad Rhino. Take some time to listen to how he approaches new social media campaigns before deciding to go all in on your own.

What you’ll learn

  • Why your social media strategy needs to tie into all your marketing
  • How to have a presence on social media
  • Why your goal with social media shouldn’t be to sell more
  • The real reason you need to use video in your marketing

Connect with today’s guest:

http://badrhinoinc.com

Oct 20, 2016

Most people are familiar with online chat as a customer service tool for large companies. What if you could use online chat to increase conversions and sales on your website?

This week I am joined by Jim Bert who is the head of marketing and sales for Apex Chat. Throw out all your preconceived ideas about online chat and learn how adding a live chat feature to your website can increase conversions by 40%.

What you’ll learn:

  • Best practices for putting chat on your website
  • The importance of connecting at the height of interest
  • The key to getting customers to start a chat

Connect with today’s guest:

http://www1.apexchat.com/

Oct 13, 2016

We have all been in a situation where we have felt uncomfortable speaking in front of people. This discomfort may come from feeling unprepared or a fear of approval but overcoming this fear can improve every part of your life.

NYT bestseller and founder of Heroic Public Speaking Michael Port joins me to discuss how overcoming your fear of public speaking can change your business and your life.

What you’ll learn:

  • Why flexibility makes a better leader
  • How to overcome your fear of rejection
  • How to deal with the added pressure of high stakes situation
  • Why you need to focus on results over approval

 

Connect with today’s guest:

http://heroicpublicspeaking.com/

Sep 30, 2016

In this episode Ian discusses why he decided to rebrand the podcast and shift gears. He also shares what you can expect in future episodes moving forward. TAO was an incredible experience, but GMS is sure to deliver and more aligned with our vision and mission.

Jul 12, 2016

 

Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth.

Eliot Wagonheim is lawyer, writer, educator, speaker and strategist.

He has built a successful law practice by providing exceptional service client service, a track record of success in persuading judges and juries, negotiating acquisitions, crafting contracts, writing HR policies and pushing within the legal field. His work has earned him numerous industry accolades and a reputation as a pre-eminent business attorney.

Serving as a high acclaimed business lawyer, Eliot not only represented entrepreneurs, innovators, and creatives, but also came to the realization that his outlook and approach propelled him beyond the traditional lawyer’s role.

Through his FARsighted business philosophy and his Fire, Aim… Ready platform, Eliot teaches clients and business owners how to achieve goals, manage risks, and overcome life obstacles.

Favorite Business Book:

Mindset Principle:

  • To continually improve to get where I’m going in order to forgive where I’ve been

Business Advice:

  • Get to know your customers without having an agenda

Favorite Quote:

Success is a lousy teacher because it conveniences smart people they can not fail - Bill Gates 

Connect with today’s guest:

FARsighted Business - Learn more about Elliot’s Fire, Aim… Ready insights.

Wagonheim.com - Learn more about Elliot’s law pratice and legal conunsel.

@Wagonheim - Connect with Elliott on Twitter

Jul 5, 2016

Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over market share.

Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen founded and guided several other businesses to great success, but it was his mortgage company that ultimately changed the course of his entrepreneurial journey.

With the crash of the mortgage industry in 2008, Stephen learned what it’s like to go from profitable to over $100,000 in debt…literally overnight. This failure imparted more wisdom about business than any school or program could ever teach him.

With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. If you want real actionable tactics in Facebook Live video, Google knowledge cards and quantum mind shifts, kick back and press play.

Favorite Business Books:

Mindset Principle:

  • The mindset of doing the impossible because others have done it

Business Advice:

  • Stop making excuses

Favorite Quote:

Whatever the mind can conceive it and believe, it can achieve. - Napoleon Hill

Connect with today’s guest:

Seequs Marketing  - Learn more about Stephen’s company

Business Revolution Podcast - Listen to Stephen’s podcast

Request to join Ian’s new Facebook Group

Jun 21, 2016

With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve.

Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.

Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.  

Favorite Business Book:

Mindset Principle:

  • Adding value all the time and making it actionable

Business Advice:

  • Understand how your brand and products fit inside the ecosystem of the web

Favorite Quote:

  • “Strive not to be of success, but rather to be of value.” - Albert Einstein  

Connect with today’s guest:

Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services. 

Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs.

Request to join Ian’s new Facebook Group

1 2 3 4 5 Next »