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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Now displaying: February, 2017
Feb 28, 2017

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign.

What You’ll Learn:

  • How to prevent being overwhelmed by the possibilities
  • How to use data to be reactive instead of proactive
  • Why it’s always about what’s best for the client
  • When not to push out content
  • What’s the biggest trend in data
  • https://pidalia.com/garlic/
Feb 23, 2017

We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day.

What You’ll Learn:

Feb 21, 2017

Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story?

In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story.

What You’ll Learn:

Feb 16, 2017

Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business.

What you'll learn:

  • Test a supplement sales with $500
  • The biggest mistake new supplement companies make
  • The importance of accountability for change
  • How to be open to direction while maintaining direction
  • How to be super cool
Feb 14, 2017

Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time.


In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives.

What You’ll Learn:

  • Why you need to have a defined process for our business
  • The 5 Major Steps of the Process
  • How to set the right goals for your process
Feb 9, 2017

Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea.

Today’s guest is Lisa Tener, a published author and expert book coach, who has worked with me in the past. Lisa is a fabulous writer and an all around awesome person. In this episode we talk about the process she uses to help people bring their book to life by asking the right questions to discover the reasons you are writing a book.

Take Lisa's book quiz: www.IanGarlic.com/book-quiz

What you’ll learn:

  • Why hiring a ghostwriter is not always the best way to go.
  • Why you need to know your goals before writing your book.
  • Why it is so important to write the right book.
Feb 7, 2017

Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis.

What you’ll learn:

  • The difference between intention and attention based marketing
  • Why you need to overcome your customer's alibis
  • How stories can be used to move someone from attention to intention
Feb 2, 2017

Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top.

My guest this week is Glenn Dawson, an awesome personal trainer and co-owner of Reset U fitness. Glenn shares his experiences of starting a business and the importance sales and marketing plays in every business.

What you’ll learn:

  • Why you need to amplify what’s working in your business
  • How marketing and fitness is related
  • Why entrepreneurs need to get healthy
  • Why working out is the most important thing you can do
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