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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Now displaying: 2017
Nov 16, 2017

When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making Things Happen  shows the steps to build successful client relationships. He discusses the importance of valuing communication when interacting with clients from scheduling face to face meetings, to having personal phone calls.

What You’ll Learn:

  • Embracing the value of client communication
  • Changing the way we communicate with clients
  • How to effectively advertise a brand with other forms of communication

Connect with Steve:

Links and Resources:

 

Nov 8, 2017

Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own book. Today, she has her own book launching company specializing in self-publishing nonfiction. She provides great advice on how people should market their work, book pricing, and the value of books as a marketing strategy.

What You’ll Learn:

  • Julie’s incredible story of how she launched her first book and company
  • Tips for marketing books from pricing and creating audiobooks to placement and sales
  • Insight about Book Launching and the services they provide to clients

Connect with Julie:

 Links and Resources:

 

 

Nov 7, 2017

Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.

 

What You’ll Learn:

  • How to build a better brand/design for your business
  • Financial business advice from branding, managing budgets, to a solution plan
  • How to get clients over their fear of bad decision making

 

Connect with Pia:

 

Links and Resources:

 

 

 

Nov 3, 2017

After a long wait, the Garlic Marketing Show has finally returned. In future episodes you can expect more updated material, bigger companies sharing their stories of how they run their own marketing firms, and more solo episodes like these. Much of marketing is about more than the market itself, but how to effectively manage a team of people in the industry. The best marketers sharpen the saw, which is one of our core values, and create client engagement with Dynamic Video Case Stories.

What You’ll Learn:

  • What to expect in future episodes
  • Effective teamwork
  • The importance of selling stories- Dynamic Case Stories

Links and Resources:

Nov 3, 2017

Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers, and prospective marketers can learn vital tips when it comes to marketing one’s own business. Finally, he discusses the program for The Agency Summit and how to register.

 

What You’ll Learn:

  • Learn details about the upcoming online agency summit and how to register
  • Some  valuable tips for freelancers on how to get a start in the marketing/sales business
  • How to apply up sales, revenue, and leadership in an agency

 

Connect with Andrey:

 

Links and Resources

Download the perfect video case study planner at iangarlic.com/plan

 

 

Jul 25, 2017

Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle comes to marketing from the TV news business and brings a wealth of knowledge from writing to video production to multimedia content creation. Listen and learn why telling your story to 50 ideal clients is better than 5,000 people.

What You’ll Learn:

  • How to use podcasts to do a virtual book tour
  • How to become a guest on podcasts
  • The keys to getting a story to click

Connect with Dan:

Links and Resources:

Jul 20, 2017

Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she releases through It Girl Academy. She is passionate about helping women to use the evergreen model for enrolling consistent clients without having to do big stressful launches. If you are ready to take a lot of stress out of your business this episode is for you.

What You’ll Learn:

  • Why you shouldn’t abandon something if it doesn’t work right away
  • How to stand out in the blogging space
  • How to start your own evergreen marketing system

Connect with Jessica:

Jul 18, 2017

There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

What you’ll learn:

  • The 6 most critical conversion areas on a website
  • Why it’s not enough to just have a mobile site
  • How to match offer to intent

Connect with Chris:

Jul 13, 2017

If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer for many businesses.

My guest Peter Lisoskie is the founder of Chatbot Nation and helps companies who want to deploy chatbots for leads, inside sales, content delivery, ecommerce, and customer service. He's a proud geek, runs a business incubator, hangs out with neuroscientists and has been known to write a line of code or two if it brings a product to life.

What You’ll Learn:

  • How to create an engaging experience with a bot
  • How chatbots can out perform email
  • What you can do to get started using chatbots in your business today

Connect with Peter:

Jun 29, 2017

Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it's money and decision making and neuroscience is just how the chemistry behind it. He is the author of The Moral Molecule and Trust Factor is his latest book. It's really the science of creating high performance companies.

Paul has spent years measuring brain activity while people worked in order to measure the factors that effect the way people interact. One of the main takeaways from these studies shows that trust substantially increases productivity, performance and happiness at work. In a environment where trust is high teamwork is great, people cooperate and are more effective overall. You may want to give this one a couple listens because it is packed with tons of information and stories from Paul’s years of experience.

What You’ll Learn:

  • How to create a high trust company
  • How to find that resonant story for your consumer
  • Why attention isn’t everything when it comes to your story
  • The eight building blocks for organizational trust

http://www.pauljzak.com/

ofactor.com

Jun 27, 2017

In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures.

What You'll Learn:

  • How to use empathy in your stories.
  • How to figure out which clients to ask for testimonials.
  • Why stories about failure can be so powerful

farsightedbusiness.com

Jun 22, 2017

Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great tips for achieving this in any market as well as a way to figure out if you should be advertising on Facebook or Google.

What you’ll Learn:

  • The most overlooked part of Google Adwords and how to utilize it.
  • How Facebook advertising can be more powerful than Google
  • How to find a market, identify a niche and even get a job

Connect with Perry:

Jun 20, 2017

Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. Chris has negotiated many life or death situations and discusses the importance of empathy and listening in any negotiation, regardless of the stakes.

Text “FBIempathy” to 22828
http://blackswanltd.com/

What you’ll Learn:

  • The two most important tools in any negotiating
  • How to get the best price on your car
  • How to instantly take the pain out of a negotiation

 

Jun 15, 2017

Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today Moran Pober, founder of ABD Assets, discusses why you need to build a business with the goal of being acquired and how to grow through acquisitions.

What You’ll Learn

  • The right way to seek a mentor
  • Why you shouldn’t invest all of your money back into the business
  • How to grow your business without increasing your sales

http://abdassets.com/

Jun 13, 2017

We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next and successfully made it back to the top. Ryan Stewman, known as The Hardcore Closer, discusses how he has been able to build a following of more that 170,000 people through consistency and hard work. Not only does he lay out an easy system to replicate his success but also explains how to save money in the process.

What You’ll Learn:

  • How to use customer stories to build your business
  • The 2 words you need to focus on when selling
  • How to figure out what to post

Connect with Ryan:

Jun 8, 2017

There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy.

What You’ll Learn:

  • 3 tips to improve your copy right now
  • How to use the idea of force multipliers in your copy
  • How to get more clients like your best clients

www.marketingmultipliers.com

Jun 6, 2017

The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember stories. Listen to this episode to learn how to start asking your clients for stories.

Watch the Video on Facebook

What you’ll Learn:

  • Why asking for feedback should be your first step
  • Why testimonials don’t work
  • How a testimonial can actually hurt your business
Jun 1, 2017

Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world.

What You’ll Learn:

  • How to balance direct response and branding
  • The questions you should ask yourself to know if you have a great offer
  • Kevin’s proven formula for a high converting video

http://www.kevinharrington.tv/

May 30, 2017

The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today.

Watch the Video on Facebook

What You’ll Learn:

  • Why you need to have case stories for your business
  • The best methods to start asking for these stories
  • How to use these stories in different parts of your marketing
May 25, 2017

If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales.

What you’ll Learn:

  • The importance of team stories
  • How to win back “dead accounts”
  • The 4 genres you can use to quickly set up your stories

Connect with John:

johnlivesay.com

May 19, 2017

We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition.

What you’ll Learn:

  • Why you shouldn’t be participating in social media all day (are you the chef or just overeating).
  • How punctuated equilibrium relates to your business
  • What you should be reading everyday

Connect with Perry:

perrymarshall.com

May 16, 2017

In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown.

What You’ll Learn:

  • How to use Facebook ads manager to develop your perfect customer
  • How to write your brand story like a Pixar film
  • The key to high level communication

Connect with Pamela:

May 11, 2017

Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy.

Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business

What You’ll Learn:

  • Why you need to have a marketing plan for the year
  • How to avoid overwhelm when implementing digital marketing strategies
  • What the direct mail “Rule of Threes” is and how it relates to digital marketing

 

May 9, 2017

Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives.

What You’ll Learn:

  • The do’s and don’ts of website imagery
  • The power behind imagery and the subconscious
  • Real statistics on imagery and increased conversion
  • Why it pays to hire a professional

Connect with John:

May 2, 2017

Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you.

What you’ll Learn:

  • How to setup your first LinkedIn campaign and succeed
  • The big mistakes many experts make in their LinkedIn campaigns
  • The big difference between Facebook and LinkedIn ads
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