Branding is for cows. People want to hear your story! And if you’re not telling stories, people won’t connect with you. There’s a reason why US Weekly and People Magazine are so popular.
Storytelling is the by far the best form of marketing. The thing that’s holding you back is thinking that you don’t have a story. After shooting over 2,000 interviews with clients, I know how to find the story. And everyone has a story to tell.
If you take the time to write them down your personal stories about people and big events in your life, you’ll find that you have a lot of them. How did you meet your spouse? Where did you meet your husband? What was your clients lives like before they hired you?
To master storytelling you have use a proven formula - exposition, conflict, and resolution. The best part is that you don’t even have to say anything about your business or what you do!
Everyone has a story to tell. Listen to this week’s episode to learn my framework for telling better stories.