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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Apr 17, 2018

Speaker trainer and sales expert Jane Powers stops by the Garlic Marketing Show in this week’s episode to share her knowledge of sales and what marketers can take away from this. She describes that the key to sales is forming a foundation which she calls authentic selling. She explains that everyone needs sales training and leads are valuable, we need leads but we have to pinpoint which leads that we want to work with by a series of questions to see if they fit those qualifications. Position yourself or “Position Me” is about putting yourself as the expert, knowing what platform to gauge your target audience, and then you “Position Them” which is positioning your audience, buyer, and knowing what they need from you. She also describes the code to close which is how you sell like Jane’s catalyst strategy. She describes depending on your buyer you have to sell to their needs.  

What You’ll Learn:

  • Authentic Selling
  • “Position Me” and “Position Them”
  • Code to close

Connect with Jane Powers:

Links and Resources:

 

 

Apr 12, 2018

Founder of the Campfire Effect, and the man behind the stories, Chris Smith guest stars in this episode on the Garlic Marketing Show. He describes the value of human interaction, and connecting with others is something that is often lost, yet it is something we truly desire most. With stories, we create those connections, which is what small businesses have. What makes a small business stand out from a corporation is their authenticity and that is through storytelling. He mentions the importance of ”why” vs "what your company does” to convey that authentic story. Chris goes in-depth about his five forces of a story and how it had helped build that “how” factor. He describes how he helps people find their story and how to integrate that into their marketing.

What You’ll Learn:

  • 5 Forces of Story
  • How the impact/mission sell
  • About the Campfire Effect online course

Connect with Chris:

Links and Resources:

 

 

Apr 10, 2018

In today’s episode of the Garlic Marketing Show Ian sits down with Dr. Zaino. He describes how he went into video speaking and capturing people with these stories. He dives into the power of storytelling and how sharing these authentic experiences not only makes you stand above the rest but allows us as people to be who they are. Dr. Zaino also shares his experience of how he launched his I am hero project and built these four pillars of hero rising which includes knowing your superpower, your platform, how to take what you love and monetize it and how to monetize that message. Don’t justify your limitations and move forward there are no limits. Stories on Instagram and Facebook have been essential for marketing and building connections.

What You’ll Learn:

  • How storytelling is key
  • Tips for integrating stories to your services
  • The  4 pillars of Hero Rising

Connect with Dr. Chris Zaino:

Links and Resources:

 

 

Mar 27, 2018

Practicing chiropractor and now marketing expert Scot Gray is featured on today’s episode of the Garlic Marketing Show. Scot Gray shares how he began his career as a  chiropractor to how he began transitioning to marketing field in the hopes of promoting other chiropractors and their businesses. He conducts seminars and gathers these leads from Facebook leads alone that helps generate over $200,000 a month for his practice. Also, with these auto webinars that have been created teaches people about stem cells, and gets them interested in the point where they have been already lining up to schedule consultations at the door.  Scot shares how this is more than just marketing stem cells but something that he personally invests his time to conduct these consultations. Stem cells have shown to change lives and they have helped a tremendous amount of clients to the point that they are ready to go back to their active lives. He describes the science behind stem cells and how they are able to repair many forms of tissue.

What You’ll Learn:

  • The value of personal investment in marketing
  • Keys to be a successful marketing expert
  • DCS and how have they been extremely beneficial in promoting stem cells
  • The power of stem cells (3 big things they do)

Connect with Scot:

Links and Resources:

 

 

Mar 13, 2018

Marketer and author of Don’t Buy a Duck, is featured on today’s episode of the Garlic Marketing Show. Derek Champagne shares his experience of his company and how he has expanded to creating his own courses, podcast, and even publishing his own own book. He shares vital tips for those entering the marketing game known as his 5 crisis points. He also provides valuable insight of his 3 bucket points in building an effective marketing strategy.

What You’ll Learn:

  • The 5 crisis points
  • 3 buckets to strategy
  • Derek’s inspiration for Don’t Buy a Duck

Connect with Derek:

Links and Resources:

Mar 8, 2018

The power of social media can create a huge stream of followers, especially on platforms like Instagram.  In this episode of the Garlic Marketing Show, we have Craig Ballantyne fitness coach  sharing how one can capture about 4000 followers a day. The idea is to reinvent yourself and jump to Instagram stories.  He explains how Instagram stories is the new way to market yourself and is the new television. Check out his interview here.

What You’ll Learn:

  • How to Gain 4000 Followers on Instagram
  • How to Structure your Instagram Stories
  • How to Sell Seats to Masterminds

Connect with Craig:

Links and Resources:

 

 

Mar 6, 2018

It’s not about selling your audience, it’s about educating your audience.  In this episode of the Garlic Marketing Show, we have entrepreneur Jay Fiset sharing the value of joint venture. He describes how this can be extremely beneficial to a business, builds relationships, and promotes success.  He explains more how joint ventures can generate referrals and share leads with other successful companies. Check out his interview here

What You’ll Learn:

  • The Value of Being a Trusted Advisor
  • How Joint Ventures Benefits a Business
  • The Power of Forming Partnerships

Connect with Jay:

Links and Resources:

 

 

Mar 1, 2018

Podcasts are rising but there’s no need to market in every avenue to gain prospective listeners. In this episode of the Garlic Marketing Show, we hear from Jordan Harbinger who’s been working in the podcast business for 6+ years. He promotes the value of content and quality in podcasts. Podcasts are not only informative but interviewing is crucial in order to gather these compelling stories from the interviewees. He focuses on the idea that podcasts interviews should have the interviewee sharing stories that evoke feelings since that builds the connection with listeners.

What You’ll Learn:

  • The value of storytelling
  • Importance of being unique from other competitors
  • Building relationships with clients

Connect with Jordan:

Links and Resources:

Iangarlic.com/plan

Feb 8, 2018

When should I distribute high quality content? What platform should I use to reach my audience? In this episode of the Garlic Marketing Show, we hear from Paid Traffic Expert Duane Brown, who provides listeners vital tips in gearing traffic to ads. He’s helped assist companies, teams, and start-ups set a system to gear traffic to their targeted ads. One of biggest suggestions he has for marketers is to market quality content where their audience is and not to gain just numbers. He also mentions the importance of navigating traffic on different platforms like using Bing to market their ads.

What You’ll Learn:

  • The value of quality content over quantity
  • Understanding the features and benefits of as a tool for traffic
  • Knowing what platform to use to gear traffic

Connect with Duane:

Links and Resources:

Feb 6, 2018

Free traffic and what you need to be thinking about instead of rank: SEO Keys in 2018. In this episode of the Garlic Marketing Show, we listen how Sam McRoberts has helped some of the biggest brands in the world, as well as small companies. He specifically focuses on SEO audits/strategies and beyond rank, he helps you to create a plan that gets traffic that converts. He highlights the Google’s Ranking Factors in 2018, mobile searches, as well as tips to help stop people from worrying about rank.

What You’ll Learn:

  • Find the keywords driving the most traffic
  • What RankBrain is and why you need to understand
  • His one ninja trick that can double your traffic in a few months (without writing more content) 

Connect with Samuel:

Links and Resources:

Feb 1, 2018

Facebook ads are evolving as businesses are integrating new ways to use them to market their brands. In this episode of the Garlic Marketing Show, Ian speaks with the Facebook ad strategist goddess, Amanda Bond while she shares the impact Facebook ads can have on a business. She provides details of how the new Facebook updates can actually benefit marketers who know how to strategize and market ads correctly.  She also goes in depth of how to create engagement with content and how those ad sets are vital when promoting the brand. Check out her story here on this episode.

What You’ll Learn:

  • The importance of ad strategy
  • Adapting to different Facebook platforms
  • Creating engagement with ads and pages

Connect with Amanda:

Links and Resources:

 

Jan 30, 2018

Podcasts have changed the way we gravitate information in a new medium. In this episode of the Garlic Marketing Show we listen to Rob Greenlee, an expert in the podcast industry. He provides tips and advice on how to stay relevant in the podcast industry. We learn about how he landed into the podcast industry to how he has become an expert in this industry. He gives future podcasters tips on how to go into this industry from the equipment, interview skills, content, to knowing your niche audience. Listen to the stellar interview here.

What You’ll Learn:

  • Tips in creating an effective podcast
  • How podcasts can be a vehicle for different audiences/ agencies
  • The to gather listener traffic

Connect with Rob:

Links and Resources:

 

 

 

 

Jan 25, 2018

Notifications are the way to go as opposed to constant  emailing, and advertising promotions. In this episode of the Garlic Marketing Show, we hear from the co-founder of Stackify Matt Watson and how he describes the power of content marketing. He describes his experience with SEO and how it has impact the way they distribute news like blog posts through notifications that creates over 500,00 visitors to visit a site after publication.

What You’ll Learn:

  • What Content Marketing is
  • Content Marketing Strategy
  • Tools to create traffic on sites

Connect with Matt:

Links and Resources:

 

 

Dec 28, 2017

Do you want to learn how to ranked? How to get your videos ranked especially on the top search engines? Today I will be discussing the tips and tricks of video ranking, the value of SEO, and importance of customer stories.

What you’ll learn:

  • How SEO works
  • The value of SEO ranking
  • How customer stories supplement SEO through virtual referring

Links and Resources:

 

 

Dec 26, 2017

When we click onto a website the first things we look at is not just the design but the content itself. Content plays a crucial part of what makes a website come to life and what keeps visitors coming back to the page. In this episode of the Garlic Marketing Show, I speak with Stefan Georgi whose managed to make over half a billion in sales on copywriting alone. He talks to us about what got him into the copywriting business, how to get into the mindset of the audience when writing the content, and details to his copywriting event in Vegas.

What you’ll learn:

  • Two secrets to effective writing that sell $530,000,000
  • Discover his 6 stage structure for sales copy
  • The extreme value of being weird
  • Details about the Copywriting Event in April

Connect with Stefan:

Links and Resources:

 

 

Dec 22, 2017

Any business can tell you that referrals are their best source of business. I am going to tell you why referrals work and the 3 key secrets to get people to buy from you. How to build on trust, telling a story,  and virtual referrals with case stories.

What you’ll learn:

  • Why referrals are so valuable
  • How to build on a transfer of trust
  • The value of using case stories

Links and Resources:

 

 

Dec 12, 2017

Smartphones are all around us. They have been a tool for communicating, sharing, and connecting with other through apps and messaging features. However, smartphones can also serve as a vital tool in the marketing world. In this episode of The Garlic Marketing Show, I speak with the founder of the Smartphone Marketing School Tabitha Carro. She shares her expertise on how she got into making her own Smartphone Marketing School, provides tips on how to market ads and products with video and the basis of her courses. She discusses how digital marketing shouldn’t be limited on creating content on a desktop and making it mobile responsive. Rather, people should be making it on their phones and integrating different apps to produce visual engaging content.

What you’ll learn:

  • Useful Apps for Visual Content Creation on your SmartPhone
  • Tips to Create Engaging Ad Videos
  • Information about the Smartphone Marketing School Courses

Connect with Tabitha:

Links and Resources:

 

 

Dec 7, 2017

Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean become household names today. Rick Cesari, the Chief Acceleration Officer of Cesari Ignite, discusses the secrets of how to build a brand’s foundation. He provides tips on marketing products to clients, engaging your audience, the basic formula for infomercials, and the importance of establishing credibility by using authentic testimonials.

What you’ll learn:

  • Building a Brand’s Foundation
  • Positioning Strategies in Marketing
  • Basic Formula for Infomercials, and Omnichannels  

Connect with Rick:

Links and Resources:

 

 

Dec 5, 2017

Establishing business credit can really benefit a business in the long run. Chief Executive Officer of CreditSuite.com, Ty Crandall discusses the steps of how to build business credit, the benefits of using it, how to potentially grow your business, and market on different platforms. It doesn’t matter how long you’ve been in the business, credit can be started right when you have an effective marketing strategy, budget, and plan. Ty discusses some tips small business can take when trying to establish business credit and how big business like Walmart and Apple have been so successful.

What you’ll learn:

  • The importance of business credit
  • Steps to establish business credit
  • Platforming your marketing  

Connect with Ty:

Links and Resources:

 

 

Nov 28, 2017

Content sells and makes businesses like how Liam Martin had his start from blog posts to becoming the CMO and Co founder of two companies, Time Doctor and Staff.com.  In this podcast, Liam Martin discusses his companies and how they can be useful with SEO traffic and how to help engage productivity remote workers with AI time tracking software. He describes how people should focus on their strengths like his are statistics and analytics while the CEO is the client communicator and sales force behind the team. His ultimate motive is to drive traffic, and a great synopsis of how to drive SEO strategy. We also talk about YouTube and how their algorithms are about  quality content that you can’t get in the system.  The simple things about product testing and the things that they learned.

What you’ll learn:

  • How to focus on the analytics on remote workers and teams
  • The benefits of using SEO to get the best results
  • The value of content and algorithms to create a successful business.

Connect with Liam:

Links and Resources:

 

 

Nov 23, 2017

Successful marketing is central in making a functional business. In today’s podcast, I speak with Jon Manley about how creating successful marketing can not only boost employee morale but also reach the ideal clients. He provides valuable advice for how marketers can provide phenomenal service to their clients and strategically sell the final product.

What You’ll Learn:

  • How to reach your clients with a targeted audience
  • Social selling to your clients and how to build client relationships
  • Employing morale and goals to effectively create a successful marketing business

Connect with Jon:

Check him out on:  https://www.linkedin.com/in/jonmanley/

Links and Resources:

 

 

Nov 21, 2017

A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.  Leeyen goes in depth describing the basics of creating forms and how to implement them in the marketing field. She suggests companies marketing their business to use a survey form that targets their specific audience. This way marketers can effectively gather potential leads and future clients to their business.  

What You’ll Learn:

  • How to focus and create effective survey forms with conditional logic
  • The benefits of using JotForm
  • How to create better engagement to your audience

Connect with Leeyen:

  • Leeyen Roger’s website Jotform
  • Jotform’s articles on Medium

Links and Resources:

Download perfect video case study planner at iangarlic.com/plan

Nov 16, 2017

When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making Things Happen  shows the steps to build successful client relationships. He discusses the importance of valuing communication when interacting with clients from scheduling face to face meetings, to having personal phone calls.

What You’ll Learn:

  • Embracing the value of client communication
  • Changing the way we communicate with clients
  • How to effectively advertise a brand with other forms of communication

Connect with Steve:

Links and Resources:

 

Nov 8, 2017

Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own book. Today, she has her own book launching company specializing in self-publishing nonfiction. She provides great advice on how people should market their work, book pricing, and the value of books as a marketing strategy.

What You’ll Learn:

  • Julie’s incredible story of how she launched her first book and company
  • Tips for marketing books from pricing and creating audiobooks to placement and sales
  • Insight about Book Launching and the services they provide to clients

Connect with Julie:

 Links and Resources:

 

 

Nov 7, 2017

Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.

 

What You’ll Learn:

  • How to build a better brand/design for your business
  • Financial business advice from branding, managing budgets, to a solution plan
  • How to get clients over their fear of bad decision making

 

Connect with Pia:

 

Links and Resources:

 

 

 

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