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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Garlic Marketing Show
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May 25, 2017

If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales.

What you’ll Learn:

  • The importance of team stories
  • How to win back “dead accounts”
  • The 4 genres you can use to quickly set up your stories

Connect with John:

johnlivesay.com

May 19, 2017

We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition.

What you’ll Learn:

  • Why you shouldn’t be participating in social media all day (are you the chef or just overeating).
  • How punctuated equilibrium relates to your business
  • What you should be reading everyday

Connect with Perry:

perrymarshall.com

May 16, 2017

In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown.

What You’ll Learn:

  • How to use Facebook ads manager to develop your perfect customer
  • How to write your brand story like a Pixar film
  • The key to high level communication

Connect with Pamela:

May 11, 2017

Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy.

Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business

What You’ll Learn:

  • Why you need to have a marketing plan for the year
  • How to avoid overwhelm when implementing digital marketing strategies
  • What the direct mail “Rule of Threes” is and how it relates to digital marketing

 

May 9, 2017

Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives.

What You’ll Learn:

  • The do’s and don’ts of website imagery
  • The power behind imagery and the subconscious
  • Real statistics on imagery and increased conversion
  • Why it pays to hire a professional

Connect with John:

May 2, 2017

Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you.

What you’ll Learn:

  • How to setup your first LinkedIn campaign and succeed
  • The big mistakes many experts make in their LinkedIn campaigns
  • The big difference between Facebook and LinkedIn ads
Apr 27, 2017

Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events Uncovered TV, was very nervous to start shooting video and wanted everything to be perfect. Silvia shares her story about learning how to have a great interview and the importance of making videos even if they aren’t perfect.

What you’ll Learn:

  • Silvia’s 3 big rules for listening
  • Tips for being a great vlogger
  • The best way to do a video selfie
  • Why your video doesn’t need to be perfect

Connect with Silvia:

Apr 20, 2017

As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions.

What you’ll Learn:

  • How to adapt high performing copy to the latest trends in internet marketing
  • Why the best copy is simple
  • How color relates to your marketing message
Apr 18, 2017

No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur and best selling author Tamara Monosoff has used her experiences and proven marketing strategies to help other authors with the difficult process of marketing their books.

What you'll Learn:

  • Why you need to be using video to market your book.
  • How to use video to make your book interactive.
  • Tips for using Facebook Live in your marketing strategy.
Apr 13, 2017

Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the importance of being self responsible with finances. 

What you’ll Learn:

  • How to use silver to become an action taker.
  • How to turn your fears into assets.
  • Why the idea of retirement is hurting your mindset
Apr 11, 2017

Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost profits and grow their businesses.

What you’ll Learn:

  • How to grow your business to make more money with less time commitment
  • Why you need a strategy behind your content marketing
  • The secret to giving up control
Apr 6, 2017

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design.

What you’ll Learn

  • Why introducing a product into an existing market can be a risky decision
  • How to use category design in your business
  • How to make people want your solution
Apr 4, 2017

It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen.

What You’ll Learn:

  • How to generate buzz for a live video
  • Why vertical video might be the right option
  • Tips on using Instagram hashtags effectively
Mar 28, 2017

Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you.

What you’ll learn:

  • Why the culture of a mastermind is crucial.
  • How to find a successful mastermind leader.
  • Why building a community is necessary.
Mar 23, 2017

Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others. 

What you’ll learn:

  • Why you need to do your business your way
  • How to identify the people you should listen to
  • What you need in place to turn your leads into customers
Mar 21, 2017

Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture.

What you’ll learn:

  • Why you need a high quality product to build a brand.
  • How to build story into your design.
  • How to use Facebook to nurture relationships.
  • The importance of organic reach in your marketing.
Mar 16, 2017

Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content.

What you’ll learn:

  • The 4 step content audit method Todd used to consolidate all of his content.
  • How to use multiple forms of content in your course.
  • How to use story in an 11,000 word post on numbers.
  • How to build true wealth outside of marketing
Mar 14, 2017

Are you using video in your marketing strategy? If you’re not you need to listen to this episode. Justin Teoh has been helping his clients harness the power of online video since 2010 and has worked with brands such as Toyota, Johnson & Johnson and Neutrogena. Listen as we talk about his journey from a disaster to a master.

What you’ll learn: 

  • How to seed your videos to make money without being “sales.” 
  • The secret technique to get thousands of video views. 
  • The power of 1 video view. How to take advantage of the Big Brands Achille’s Heel
Mar 9, 2017

Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick.

What you’ll learn:

  • The one BIG question every business needs to answer
  • How to be BURSTING with ideas for your blog post
  • The real reason businesses fail and how to avoid it
Mar 7, 2017

Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and renowned speaker who loves pushing people beyond their perceived limits. Listen in as we talk about the big mistakes new (and some old) entrepreneurs make.

What you'll learn:

  • The 4 keys to improving your business performance
  • How to make money doing what you love
  • How to triple your website conversions without an email list
Feb 28, 2017

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign.

What You’ll Learn:

  • How to prevent being overwhelmed by the possibilities
  • How to use data to be reactive instead of proactive
  • Why it’s always about what’s best for the client
  • When not to push out content
  • What’s the biggest trend in data
  • https://pidalia.com/garlic/
Feb 23, 2017

We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day.

What You’ll Learn:

Feb 21, 2017

Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story?

In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story.

What You’ll Learn:

Feb 16, 2017

Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business.

What you'll learn:

  • Test a supplement sales with $500
  • The biggest mistake new supplement companies make
  • The importance of accountability for change
  • How to be open to direction while maintaining direction
  • How to be super cool
Feb 14, 2017

Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time.


In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives.

What You’ll Learn:

  • Why you need to have a defined process for our business
  • The 5 Major Steps of the Process
  • How to set the right goals for your process
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