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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Garlic Marketing Show
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Apr 6, 2017

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design.

What you’ll Learn

  • Why introducing a product into an existing market can be a risky decision
  • How to use category design in your business
  • How to make people want your solution
Apr 4, 2017

It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen.

What You’ll Learn:

  • How to generate buzz for a live video
  • Why vertical video might be the right option
  • Tips on using Instagram hashtags effectively
Mar 28, 2017

Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you.

What you’ll learn:

  • Why the culture of a mastermind is crucial.
  • How to find a successful mastermind leader.
  • Why building a community is necessary.
Mar 23, 2017

Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others. 

What you’ll learn:

  • Why you need to do your business your way
  • How to identify the people you should listen to
  • What you need in place to turn your leads into customers
Mar 21, 2017

Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture.

What you’ll learn:

  • Why you need a high quality product to build a brand.
  • How to build story into your design.
  • How to use Facebook to nurture relationships.
  • The importance of organic reach in your marketing.
Mar 16, 2017

Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content.

What you’ll learn:

  • The 4 step content audit method Todd used to consolidate all of his content.
  • How to use multiple forms of content in your course.
  • How to use story in an 11,000 word post on numbers.
  • How to build true wealth outside of marketing
Mar 14, 2017

Are you using video in your marketing strategy? If you’re not you need to listen to this episode. Justin Teoh has been helping his clients harness the power of online video since 2010 and has worked with brands such as Toyota, Johnson & Johnson and Neutrogena. Listen as we talk about his journey from a disaster to a master.

What you’ll learn: 

  • How to seed your videos to make money without being “sales.” 
  • The secret technique to get thousands of video views. 
  • The power of 1 video view. How to take advantage of the Big Brands Achille’s Heel
Mar 9, 2017

Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick.

What you’ll learn:

  • The one BIG question every business needs to answer
  • How to be BURSTING with ideas for your blog post
  • The real reason businesses fail and how to avoid it
Mar 7, 2017

Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and renowned speaker who loves pushing people beyond their perceived limits. Listen in as we talk about the big mistakes new (and some old) entrepreneurs make.

What you'll learn:

  • The 4 keys to improving your business performance
  • How to make money doing what you love
  • How to triple your website conversions without an email list
Feb 28, 2017

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign.

What You’ll Learn:

  • How to prevent being overwhelmed by the possibilities
  • How to use data to be reactive instead of proactive
  • Why it’s always about what’s best for the client
  • When not to push out content
  • What’s the biggest trend in data
  • https://pidalia.com/garlic/
Feb 23, 2017

We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day.

What You’ll Learn:

Feb 21, 2017

Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story?

In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story.

What You’ll Learn:

Feb 16, 2017

Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business.

What you'll learn:

  • Test a supplement sales with $500
  • The biggest mistake new supplement companies make
  • The importance of accountability for change
  • How to be open to direction while maintaining direction
  • How to be super cool
Feb 14, 2017

Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time.


In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives.

What You’ll Learn:

  • Why you need to have a defined process for our business
  • The 5 Major Steps of the Process
  • How to set the right goals for your process
Feb 9, 2017

Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea.

Today’s guest is Lisa Tener, a published author and expert book coach, who has worked with me in the past. Lisa is a fabulous writer and an all around awesome person. In this episode we talk about the process she uses to help people bring their book to life by asking the right questions to discover the reasons you are writing a book.

Take Lisa's book quiz: www.IanGarlic.com/book-quiz

What you’ll learn:

  • Why hiring a ghostwriter is not always the best way to go.
  • Why you need to know your goals before writing your book.
  • Why it is so important to write the right book.
Feb 7, 2017

Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis.

What you’ll learn:

  • The difference between intention and attention based marketing
  • Why you need to overcome your customer's alibis
  • How stories can be used to move someone from attention to intention
Feb 2, 2017

Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top.

My guest this week is Glenn Dawson, an awesome personal trainer and co-owner of Reset U fitness. Glenn shares his experiences of starting a business and the importance sales and marketing plays in every business.

What you’ll learn:

  • Why you need to amplify what’s working in your business
  • How marketing and fitness is related
  • Why entrepreneurs need to get healthy
  • Why working out is the most important thing you can do
Jan 31, 2017

In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the inevitable challenges businesses face. Learn how your business can become a microauthority for your clients.

What you’ll learn:

  • How to become a microauthority
  • How becoming an influencer can change your business
  • Why only focusing on your sales force creates buyer's remorse
Jan 26, 2017

Creativity is what makes life wonderful. And it requires creativity to improve the Marketing Strategy of any company or business.

Today I am joined by a talented artist and speaker Ron Tite.  He shares his knowledge about how to add your craft and creativity to your Marketing strategy. And some bonus tips too!

What you’ll learn:

  • How to utilize your skills as a part of the business
  • Why brands should create stuff that people want to see
  • Why everybody is a creative artist
  • How the Third Choice Thinking game work
  • How to determine the fine line between being brilliant and being stupid
Jan 24, 2017

Making a better marketing decision is a challenge itself. Internet Marketers go right for the kill, but a series of decisions should be considered before making a sale.

In this episode, I take an excerpt from my upcoming book Right Story, Right Time and discuss how internet marketers should build their decision making process before taking steps that they might regret in the future.

How do we decide?

  • How to build a relationship while providing value all the way
  • How to rationalize emotional decisions
  • Why relationships are humanity’s power
  • What Know, Like, and Trust means in your business
Jan 19, 2017

A lot of people are thinking about living their dreams, but they never do it, instead they play the ‘What if?’ game. In this episode, I talk with a 2nd time guest, Jim Palmer, a dream business coach. He shares his thoughts on how do you turn your “What if’s” into something positive?

Practical people live in a very safe and predictable lives, ALWAYS do everything by-the-book, like always making sure their insurance is paid, keeping their mortgage current, etc. But when you’re practical your MIND also plays the ‘What if?’ game. What You’ll Learn:

  • How to play the “What If” game in the positive side
  • Why you need to say “Yes” more often than “No”
  • Why everyone needs a business coach
  • Man up and take chances
Jan 17, 2017

Do you want to start a successful Youtube ad campaign but don't know where to start? The first thing you need to understand is the situation and mindset of your customer. This week I talk with Tom Breeze, a true Youtube expert and CEO of Viewability. After listening to this episode you will have everything you need to start a winning Youtube ad strategy.

What you'll learn:

  • Why you can't run the same ad on Youtube and Facebook
  • The difference between attention and intention
  • How to understand the mindset of your customers
Jan 12, 2017

Entrepreneurship is hard and marketing isn’t easy! No matter how big you grow there’s always ups and downs. Being decisive is critical, but you have to understand that just because you decide doesn’t mean it’s going to happen right then. Tactics help, but you have to have that mindset before you see results.

Today we have an awesome guest, Terry Gremaux is a Social Media Marketing Expert, a wonderful Father and has grown his business tremendously using Social Media. What You'll Learn:

  • The 5 things you should add to your morning routine.
  • Why you need to make a decision and stick to it.
  • Why you should be happy going through tough times.
Jan 10, 2017

Feeling confused as to why your video marketing is not working. Stop telling yourself these lies.

In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the lies we tell ourselves, the lies society tells us about marketing and the cognitive biases, the lies our brains tell us.

By identifying these lies we can learn what REALLY makes people decide.  We get people to decide faster and more often in our favor.

Jan 6, 2017

Alessandra Colaci is here to help you with her marketing skills! In this episode, you'll learn how Alessandra utilizes LIVE STREAM and VIDEO for her marketing.

What you'll learn:

- How to be a marketing TRENDSETTER

- How to SPOT marketing trends before everyone else

- How to use LIVE VIDEO for your marketing

- The basic SETUP for your live video

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