Are taking advantage of the second most used search engine?
In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted.
When we see people's face, we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.
I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.
Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?
Listen to this episode to learn 12 ways you can start using video to impact your business today.
Events are no longer just events, they have the ability to give your business a distant advantage.
Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.
Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode.
In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.
We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros.
You might be asking yourself, “Why not focus on what’s working right now?”
We’ll if you're anything like me, you have a tendency to leave things that didn't work. How can we expect to improve our results without learning from our mistakes? Perhaps it was bad timing or a “features” pitch?
That’s exactly why you need to listen.
What if you could improve your marketing by 1 percent or find a new client today?
Take a few minutes. Listen and see how you can improve your business by visiting your marketing graveyard.
Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win.
We will talk about Simon Sinek’s “Leaders Eat Last” and Grant Cardone’s “The 10x Rule”.
Listen why “Best Practices” produce average results, and how to counteract those average results with “Only Practices” The number one criteria for success will not only help you dominate your competition. This “Only Practice” takes you to the point where you have no competition, like Google and Facebook.
You might say “I am a... [Insert your small business], I can’t be like Facebook” That’s the mindset that leads to average results.
If you want average results don’t listen to this podcast, and really don’t take the actions at the end of the podcast.
I expect you want to 10x your business and be a market dominator, then take this “Only Practice” and make it your mantra.
Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.
Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the importance of split testing and hiring a consultant to improve results.
He tells a remarkable story on how inbound marketing is changing lives, and why he's building a legacy with his partners.
Tom is a former nuclear engineer, owns a medical supply company and at the forefront of taking businesses to the next level on the web.
Tom talks about the secret to a great online marketing strategy (it's not what you think). He also talks about why he is switching the name of his company.
If you are thinking about getting started in inbound marketing, or want to hear how Tom made seven figures doing it, listen to this show.
What’s The Number One Thing every business owner wishes they started doing sooner? Here's a hint: This tool has a greater impact than paid adverting and speaks to your customers.
In this episode Ian discusses the most important tool in your arsenal and five ways to start using it today for immediate results.
Inbound Marketing is not an optional component of your business, it is your business.
In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results. Visit www.IanGarlic.com for more info.
Want to double your business? There is one thing you need to stop doing.
Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and how to overcome this obstacle to clear the path to incredible success.
Here are the 4 simple, powerful secrets to SEO and the keys to changing the world. The key to successful online marketing of any business, or anything else, is mastering the fundamentals. In this episode Ian explains the four fundamentals of building your online empire, or simply getting more clients or patients. Master the simple and small to achieve great things! Visit http://www.IanGarlic.com for more info
Kimberly Bordonaro of Brandspiration was named one of the top 5 personal brand experts by Huffington Post. She shares a heartfelt story of leaving behind two blossoming careers to care for her family, overcoming lupus, and being open to going with the flow of life. Kim also gives us some tips on how create an impactful personal brand and why we need to think about it as a party. Visit www.IanGarlic.com for more info.
Los Silva is the co-founder of Build Grow Scale, a digital marketing and education company that helps entrepreneurs build, grow and scale their businesses. Los shares his story of hustling up from the bottom, never having a real job, and making a name for himself in Internet Marketing by embracing his fears. He also gives some tidbits on how to close big deals and authentically grow relationships. Visit www.IanGarlic.com for more info.
Florida Attorney Mary K. Wimsett finalized the first Same Sex Adoption in her district in Florida this week. On this special episode we discuss it and how inbound marketing has enabled her to changes the lives of many families.
In this episode Mary K. Wimsett:
This episode is a bit of a tearjerker and has a strong social message. This podcast also full of powerful marketing action items for those that barely know how to turn on the computer.
Cory Snyder from Infusionsoft has helped hundreds of businesses succeed using inbound marketing. His action tips about preparedness, and playing to your strengths can help you, Cory also talks about how he uses audible to improve himself everyday. Visit www.IanGarlic.com for more info.
Creating a business and marketing it can be painful for many reasons. The key to pushing past the pain and to stand out is to be giving. Be inspired to give your knowledge and your story, understand the Philosophy of why you need to be gracious in your marketing and take Actions you can take to give past the pain. Reach deeper levels of success through generous marketing in this episode of The Tao of Inbound. Visit www.IanGarlic.com for more info.
Whether you want to change your life, your business or your world you need marketing. Marketing, especially Inbound Marketing needs to be fluid. Marketing like water worked for Rosa Parks and JK Rowling and can work for you.