Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.
You can leverage your expertise so you’re not trading time for money.
In this episode I’m joined by Megan Harrison. Megan is an online course and project launch consultant who helps entrepreneurs transforms their expertise into profitable online courses.
Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.
Listen to this episode to learn the three pillars of creating an online course.
Are taking advantage of the second most used search engine?
In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted.
When we see people's face, we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.
I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.
Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?
Listen to this episode to learn 12 ways you can start using video to impact your business today.
Events are no longer just events, they have the ability to give your business a distant advantage.
Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.
Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode.