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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Now displaying: May, 2016
May 31, 2016

Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out.

What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy.

And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.  

Reading Now:

Favorite Business Book:

Mindset Principle:

  • The growth mindset

Business Advice:

  • Build relationships. It’s not about chasing a transaction.

Favorite Quote:

  • “What’s ordinary to you is amazing to others.” – Derek Sivers

Connect with today’s guest:

Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers   

Request to join Ian’s new Facebook Group

May 24, 2016

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer.

Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.

 

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” – Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

Request to join Ian’s new Facebook Group

May 17, 2016

What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!  

That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds.

If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.

 

Favorite Business Book:

Purple Cow by Seth Godin

Mindset Principle:

Being the “Un” of my industry. Unconventional. Unlike anyone else.

Favorite Quote:

“Never, ever ever ever ever give up.” - Winston Churchill

Connect with today’s guest:

Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st.

Institute of Wow - Learn John’s top tips for wowing clients and prospects for life.


May 10, 2016

Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different?

Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests.

Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers.

Reading Now:

Built To Sell by John Warillow

Favorite Business Book:

Playing to Win by A.G. Lafley & Roger Martin

Mindset Principle:

Finding the silver lining in all situations

Favorite Quote:

Optimization is a video game. The higher the score the more money you make.

Connect with today’s guest:

Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.

 

May 3, 2016

What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all built their companies from blogging.

Cody Lester when from financialanalyst to highly revered guest blogger with the strategies heshares in today’s episode. After years of being in the trenches andrising through the ranks, he’s dialed in what it takes to not onlyguest blog, but get your articles to convert.

Listen and learn from Cody’sfirst hand experiences that include: how and where to guest blog,the winning guest blogging formula, and how to leverage yourexpertise in written form.

Favorite Business Book:

The Content MarketingPlaybook by Suja Patel& Rob Wormley

Mindset Principle:

Being rigorous aboutplanning

Favorite Quote:

“He who lives by the crystalball will eat shattered glass.” - Ray Dalio

Connect with today’s guest:

Marketdoc.com - Visit Cody’s blog and learn more about hisnew course - Guest Blogging That Converts.

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