With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve.
Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.
Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.
Favorite Business Book:
Mindset Principle:
Business Advice:
Favorite Quote:
Connect with today’s guest:
Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services.
Jeneration Insiders Facebook Group - Get access to Jen’s Facebook group for entrepreneurs.
Request to join Ian’s new Facebook Group
How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place?
Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground.
Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.
Favorite Business Book:
Mindset Principle:
Business Advice:
Favorite Quote:
Connect with today’s guest:
Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business.
Request to join Ian’s new Facebook Group
Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality.
Jonathan “The Producer” Rivera knows a thing or two when it comes to making money from podcasting and he’s a breath of much needed fresh air in the industry. Since 2013 he’s been partnering with his mentors under the Podcast Factory network to provide value to audiences all across the planet. In that time Jonathan has created multiple profitable shows in several verticals and averages upwards of $1 per download.
Stop everything you’re doing right now if you’ve ever considered podcasting. If you want to learn from one of the best in the game, listen and learn Jonathan’s top 10 podcast recipes including how to get to the top of iTunes.
Favorite Business Book:
Mindset Principle:
Business Advice:
Favorite Quote:
Connect with today’s guest:
Thepodcastfactory.com/tao - Go here to Jonthan’s 10 podcast recipes.
Request to join Ian’s new Facebook Group