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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Now displaying: May, 2017
May 30, 2017

The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today.

Watch the Video on Facebook

What You’ll Learn:

  • Why you need to have case stories for your business
  • The best methods to start asking for these stories
  • How to use these stories in different parts of your marketing
May 25, 2017

If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales.

What you’ll Learn:

  • The importance of team stories
  • How to win back “dead accounts”
  • The 4 genres you can use to quickly set up your stories

Connect with John:

johnlivesay.com

May 19, 2017

We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition.

What you’ll Learn:

  • Why you shouldn’t be participating in social media all day (are you the chef or just overeating).
  • How punctuated equilibrium relates to your business
  • What you should be reading everyday

Connect with Perry:

perrymarshall.com

May 16, 2017

In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown.

What You’ll Learn:

  • How to use Facebook ads manager to develop your perfect customer
  • How to write your brand story like a Pixar film
  • The key to high level communication

Connect with Pamela:

May 11, 2017

Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy.

Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business

What You’ll Learn:

  • Why you need to have a marketing plan for the year
  • How to avoid overwhelm when implementing digital marketing strategies
  • What the direct mail “Rule of Threes” is and how it relates to digital marketing

 

May 9, 2017

Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives.

What You’ll Learn:

  • The do’s and don’ts of website imagery
  • The power behind imagery and the subconscious
  • Real statistics on imagery and increased conversion
  • Why it pays to hire a professional

Connect with John:

May 2, 2017

Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you.

What you’ll Learn:

  • How to setup your first LinkedIn campaign and succeed
  • The big mistakes many experts make in their LinkedIn campaigns
  • The big difference between Facebook and LinkedIn ads
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