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Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Mar 29, 2016

Have you ever wanted to know what it takes to get inside the mind of your customers? Have you ever unlocked the benefit chain? It's the secret code that?s only revealed by asking the right questions. It's how Totino's Pizza Rolls and Ray Ban sunglasses become freedom loving brands.

Dr. Sharon Livingston has personally interviewed 65,000 (yes, that's a real number) customers about their emotional response to advertising, and her client list reads like a list of the Fortune 500. She's the woman billion dollar companies bring in to find out what's deep inside their prospects' head, sometimes before the product or service exists.

In this episode Sharon reveals her strategy for marketing to the emotional benefit, instead of the features and benefits. If you're in sales, and of course we all all, listen now to discover how to get inside your customer's head and extract their deepest emotional desires.

Reading Now:

The Crown of Embers | by Rae Carson

The Discovery of Witches | by Deborah Harkness

 

Favorite Business Book:

Dark Universe | by Daniel F. Galouye

 

Mindset Principle:

Being grounded with flexibility

 

Favorite Quote:

“I AM” - Unknown

 

Connect with today’s guest:

Certified Coach Alliance - Visit Sharon’s website to learn more about coaching certification.

Get Lost, Girlfriend! - Check out Sharon’s most recent book.



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